Articles P6590

Global Issues

Dan Burden - Environmental Sustainability in Walking Cities

Dan Burden has studied and defined what makes for a pedestrian-friendly community. Even more important, he knows why such places are so valuable for everyone—walkers and drivers alike. In this audio lecture, Burden discusses why walkability is crucial to the sustainability of communities, and what they can do to encourage it.

Douglas Holt - Marketing for Social Entrepreneurship

Social entrepreneurship efforts need marketing as much as any business enterprise. In this audio lecture, Oxford business professor Douglas Holt asserts that there is a systematic way to learn from the marketing success of companies such as Apple, Harley Davidson, and Coca-Cola.

Robert Searle - Can Nonprofits Get More Bang for the Buck?

If you haven't bought a flat-screen TV yet, chances are you're waiting for the prices to drop. Technologies get cheaper by virtue of the "experience curve," a phenomenon where, as companies get better at what they do, costs become lower. In this Stanford Social Innovation Review sponsored audio lecture, Robert Searle argues that nonprofits also can have experience curves, achieving a greater volume of outcomes for the same cost. He discusses the types of outcome metrics on which nonprofits should focus.